ABOUT ME
With 8 years of experience in digital marketing, I specialize in crafting compelling brand stories and developing high-impact strategies that drive engagement and growth. I’ve had the privilege of working with notable brands such as Kendra Scott, Free People, and Ideal Nutrition, where I led campaigns across social media, content creation, influencer marketing, and paid advertising. My expertise spans multi-channel marketing, data-driven content strategies, and community management, allowing me to deliver campaigns that resonate and perform.
I'm passionate about creating visually stunning content that brings brands to life, whether through graphic design, photography, videography, or copywriting. From launching viral social media campaigns to leading influencer partnerships, I thrive on connecting brands with their audiences in meaningful and impactful ways.
Take a look through my portfolio to see how I’ve brought these campaigns to life and driven measurable results for brands across various industries. Let's create something extraordinary together.
Recent Impact
Nulife institute
Since launching NuLife Institute’s Instagram page in May, I’ve seen incredible organic growth. With no budget, I’ve driven nearly 500,000 organic impressions and amassed close to 25,000 video views. This success came from a strategic focus on audience engagement, compelling visuals, and video content that resonated with their demographic, creating strong momentum from day one.
Additionally, on LinkedIn, I’ve organically grown the follower base from 700 to 1912 while maintaining an average engagement rate of 10.2%. My strategic focus on high-impact, relevant content across both platforms has fostered a loyal and engaged audience, resulting in significant growth and brand awareness.
as seen in the boca raton observer & Aventura magazine
as seen in the boca raton observer & Aventura magazine
Ideal nutrition
Over the course of a year, Ideal Nutrition achieved significant organic growth across multiple key performance indicators. Instagram followers increased by 15,000, maintaining consistent monthly growth, while engagement rates averaged an impressive 7.2%, surpassing the industry average for health and wellness brands. Organic efforts also drove over 20,000 visits to the website, contributing to a 11% increase in new users.
Additionally, the brand saw a 25% increase in user-generated content, with customers actively sharing their positive experiences. Videos on social platforms amassed 1 million organic views, spotlighting customer testimonials and product benefits.
These KPIs reflect the power of strategic, organic content in driving Ideal Nutrition's growth and success.
Loudr agency
At Loudr Agency, I served as the client-facing point of contact for 15 client accounts, where I managed a diverse range of services tailored to each brand’s unique needs. My responsibilities included overseeing both paid and organic social media strategies, ensuring effective engagement and visibility across platforms. I also utilized my skills in graphic design, photography, and videography to create visually compelling content that aligned with each brand's identity.
In addition to content creation, I focused on branding and storytelling, crafting narratives that resonated with target audiences and elevated brand perception. My role involved onboarding new clients, providing them with a seamless transition into our services, and establishing clear communication channels. Regular analytic reporting was a critical part of my responsibilities, allowing me to track performance metrics and adjust strategies based on data-driven insights. This comprehensive approach not only fostered strong client relationships but also drove measurable success across all accounts.
influencer
marketing
Throughout my career, I’ve had the opportunity to dive deep into influencer marketing, and it's been an exciting journey. At Kendra Scott, I collaborated with various influencers and high-profile personalities to promote brand launches and seasonal collections. By strategically choosing influencers who aligned with our brand values, I was able to enhance visibility and connect meaningfully with target audiences. Crafting engaging content together and facilitating these partnerships led to significant increases in social media engagement and follower growth.
At Loudr Agency, I expanded my expertise by managing influencer partnerships for multiple clients. I took the lead on onboarding influencers, coordinating campaign logistics, and measuring the effectiveness of influencer-driven content. Analyzing campaign performance metrics became a crucial part of my process, as it allowed me to ensure we met our goals and adjust strategies as needed for optimal results.
Most recently, at Ideal Nutrition, I leveraged influencer marketing to amplify brand messaging and drive product awareness. By collaborating with fitness enthusiasts and wellness advocates, I created authentic partnerships that resonated with their followers. This not only helped us reach new audiences but also generated meaningful conversations around our products. Through targeted campaigns and engaging content, we saw substantial increases in both brand visibility and customer engagement, showcasing the power of influencer partnerships in today’s digital landscape.
I also embraced innovative methods in influencer marketing, such as integrating user-generated content into campaigns and leveraging micro-influencers to build authentic connections with niche audiences. This multi-faceted approach not only broadened brand reach but also fostered strong community engagement. By blending creativity with data analysis, I've effectively driven successful influencer marketing strategies that resonate with audiences and deliver measurable results
Alex for ideal nutrition x celsius
@alexfit.NIC
lexie for ideal nutrition
@lexievankirk
Qunn for ideal nutrition x miami swim week with wilhelmina modeling
@quinn_knapp
Brooke for kendra scott
@KBSTYLED
marketing
In my experience with email marketing, I’ve effectively crafted and executed campaigns that resonate with target audiences and drive engagement. At Ideal Nutrition, I developed targeted email campaigns that not only highlighted new products but also provided valuable content, such as nutrition tips and wellness insights. By segmenting the audience based on their interests and behaviors, I tailored messages that spoke directly to their needs, resulting in higher open and click-through rates.
I utilized A/B testing to refine subject lines and content, allowing me to identify what truly resonates with our subscribers. This data-driven approach led to a 25% increase in email engagement over six months. Additionally, I incorporated user-generated content and testimonials to build trust and authenticity, significantly boosting conversion rates.
During my time at Kendra Scott, I also played a key role in the brand's email marketing strategy. I worked on crafting beautifully designed newsletters that highlighted new collections, exclusive promotions, and events. By ensuring the content was visually appealing and aligned with our brand's storytelling, we saw an increase in customer engagement and loyalty. Regular performance analysis helped us optimize our strategies, allowing us to refine our messaging and improve overall campaign effectiveness.
Overall, my experience in email marketing emphasizes the importance of personalized content, data analysis, and continuous optimization to achieve measurable success and foster meaningful connections with customers.
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work
Get in touch
Interest in further details?
natashavaldess@gmail.com
NATASHA VALDES